NORD

Art house vs genre cinema? Deciding about genre and introducing the film as offbeat comedy Deciding about the title and using it to position the film : North = Biale szalenstwo (Snow Folly/Snow Madness) Choosing the key work Choosing tag line and quote: Antidepressive comedy set beyond the Arctic Circle Black comedy as in best Jim Jarmuschs films

Release date and competition Opening on 8 prints in major cities (3x Warsaw, Krakow, Poznan, Wroclaw, Gdansk – 6 art house screens, 2 multiplexes) Opening on 6/11/09 against: FAME (80 prints) opening weekend result 32,000 adm. TERRA 3D (51 prints) opening weekend result 8,500 adm. Never Say Never (local, 113 prints) opening weekend result 101,000 adm. Rec 2 (59 prints) opening weekend result 30,000 adm The Tibetan Book of the Dead (29 prints) opening weekend result 2,200 adm. Millenium (30 prints) opening weekend result 10,000 adm. Nord (8 prints) opening weekend result 2,900 adm. Upcoming releases on 13/11/09: 2012, Rewers (local), Polanski: Wanted and Desired, Rebel L.,

Release strategy and campaign Aim: attracting 15,000 admissions in total Premiering at local film festival in July, creating a positive word of mouth, positioning as black comedy, sleeper Organising and promoting a compact retrospective of Scandinavian cult comedies – SCANDINAVIAN MADNESS - 2 weeks before the release in 3 top art house theatres in Poland: Kitchen Stories, Boss of it All, Nord Launching 2 online teasers and online trailer in September Launching trailer in art house theatres 6 weeks before the release Internet campaign 2 weeks before the release – banners linked to teasers and trailer Radio campaign a week before the release PR limited to… positive reviews (no major media wanted to write about the film or conduct interviews with filmamakers)

Budget MG 10,000 EUR Materials and production: 8 prints 6600 EUR 20 trailers 900 EUR subtitling 2000 EUR shippment 1500 EUR local key art1000 EUR posters 1600 EUR flyers 1300 EUR Others (EPK, teasres, premiere) 2500 EUR Radio = 1600 EUR MAGAZINES = 1000 EUR Internet = 23,000 EUR (gazeta.pl - 20,000 EUR) Merlin = 1000 EUR Otineo = 1000 EUR Production art work, 1000 EUR Posters 1600 EUR Flyers 1300 EUR Other 1500 EUR EPK, invites Scandinavian Madness + Kitchen Stories, Boss of it All Dotacja selektywna - P&A 8,000 EUR Muranów Target 15,000 admissions Kopie: Kinotece Barany/Ars Muza Poznań Gdańskie Centrum Filmowe Multikino/Europlex Warszawa Multikino Pasaż Wrocław Światowid Katowice Otwarcie 2860 widzów Maratony Teasery Plakat tylko w kinach + zwiastun Zero outdoru Tylko Internet Nikt nie chciał wywiadów b. skromny PR Inne filmy tygodnia Millenium jako największe zagrożenie i porównanie wyników Patroni: 2 tyg. kampania spotowa, 25 spotów, KMAG - poł strony reklama STOPKLATKA kampania banerowa + redakcja, + strona internetowa filmu EMMA PAL kolportaż ulotek 5000 sztuk Merlin.pl informacje na stronie, + ulotki w sklae[pach+ baner, Otineo - trailers on the net Onet.pl kampania reklamowa