Development of rural tourism and agritourism Experience of the past 20 years Elżbieta Wyrwicz Department of Tourism 3rd International Conference AGROTRAVEL.

Prezentacja na temat: "Development of rural tourism and agritourism Experience of the past 20 years Elżbieta Wyrwicz Department of Tourism 3rd International Conference AGROTRAVEL."— Zapis prezentacji:

1 Development of rural tourism and agritourism Experience of the past 20 years Elżbieta Wyrwicz Department of Tourism 3rd International Conference AGROTRAVEL Kielce, 15-16 April 2011

2 Holidays in the countryside have a long tradition in Poland stays in spas and country manors countryside sightseeing excursions Workers Holiday Fund the Jabłońkis welcome the Matysiaks holidays under a pear tree

3 1991-2011 5 October 1991 Registration of the Suwałki Agriculture and Tourism Chamber, Poland’s first organization of agritourism service providers 15 April 2011 3rd International Conference AGROTRAVEL in Kielce

4 The farm owners are independent service providers Women play a great role in the development of agritourism Agritourism - a modern incarnation of holidays in the countryside

5 Three phases in the development of agritourism between 1991 and 2011 1 „przekonać, nauczyć i ułatwić” 2 „razem łatwiej, lepiej, taniej” 3 „najważniejsza jakość” “Convince, teach and facilitate” “It is easier, better and cheaper to band together” “Quality is paramount”

6 Przekonać spotkania Nauczyć szkolenia Ułatwić eliminowanie barier Convince meetings Teach training courses Facilitate elimination of barriers

7 Razem łatwiej stowarzyszenia Razem lepiej badania marketingowe Razem taniej wspólna promocja It’s easier together It’s better together It’s cheaper together market research associations joint marketing

8 Standaryzacja Specjalizacja Regionalizm JAKOŚĆ QUALITY Standardization Specialization Regionalism

9 PHARE –TOURIN programme as a significant stimulus in the development of rural tourism between 1992 and 1999 Rural tourism, including agritourism as a premium tourism product Implementation of the „Training strategy for rural tourism” Institutional support – establishment of an organization which supports and coordinates entities involved in the organization of rural tourism, Development and pilot implementation of the Rural Accommodation Infrastructure Assessment System, Preparation of service providers for operation in the European Union

10 Diversification of economic activities in rural areas under the SAPARD programme Sectoral Operational Programme „Restructuring and modernization of the food sector and rural areas development 2004-2006” Rural Areas Development Programme 2007-2013 2002 – 2011: another chapter in the support of rural tourism development

11 Source: Central Statistical Office Około 450 000 gospodarstw rolnych Non-agricultural business activity about 450 000 farms 1.3 % of farms involved in non-agricultural business activities have declared they provide agri-tourism services 5473 farms in 2009

12 REJESTROWANA BAZA NOCLEGOWA W POLSCE Source: GUS data

13 Source: Central Statistical Office

14 nowe miejsca pracy nowe, atrakcyjne zawody nowe formy współpracy nowa jakość życia nowy wizerunek wsi Positive impact of rural tourism on rural development in Poland Rural tourism New jobs Attractive professions New forms of cooperation New quality of life New image of the countryside

15 Development of recommendations on the instruments of support for rural tourism which should be included in the 2014-2020 EU financial perspective. Near Future

16 SUCCESS OPTIMISM SELF-CONFIDENCE ENTHUSIASM ANOTHER SUCCESS

17 I would like to thank you for twenty years of cooperation and wish you every success in developing rural tourism in Poland! www.msport.gov.pl