Media structure in Poland Newspapers Newspapers Internet Internet TV TV By Jan Kuzmicki, 2005

Newspapers:

Daily newspapers

Rank of daily newspapers title % Dzienniki Fakt23.66 Gazeta Wyborcza18.88 Super Express11.16 Dziennik Sportowy (Przegl.Sport & Tempo)4.23 Rzeczpospolita3.82 Metropol (dziennik bezpłatny)2.71 Metro (dziennik bezpłatny)2.01 Gazeta Prawna1.94 Giełda Samochodowa1.87 Sport1.71 Trybuna0.76 Puls Biznesu0.29 Parkiet Gazeta Giełdy0.21

exempligratiae.g.:

Weekly newspapers

Rank of weekly newspapers: title% Tele Tydzień22.01 Pani Domu19.14 Przyjaciółka17.02 NAJ15.87 Chwila dla Ciebie15.51 Życie na Gorąco15.22 Tina13.60 Newsweek8.08 Wprost7.85 Gala6.47 Polityka6.14 Angora6.08 Auto Świat5.61 Twoje Imperium5.08 Tele-Świat4.60 To i Owo4.00 Takie jest Życie3.89 Nie3.34

exempligratia e.g.:

Internet

For what……? For what are you using internet?? 2002 Watching websides 90% Sending and receiving s 60% chatting 46% Playing games online 27% Shopping 8% Phoning (Skype etc.) 8% Others 5%

Most popular websides: name Users(thousands ) Average time of using (min.) 1Onet.pl google.pl Wirtualna Polska INTERIA.PL Microsoft Allegro.pl o2.pl Gazeta.pl Idea gadu-gadu.pl auto.search.msn.com msn.com Plus GSM PTC Era PKP neostrada.pl wapster.pl Gery.pl idg.pl eBay

Users in the countryside name Users (thousands) Average time of using (min) 1Onet.pl google.pl Wirtualna Polska INTERIA.PL Microsoft Allegro.pl Idea o2.pl Gazeta.pl msn.com5358

TV

Monthly audience in %: CHANEL 10 / 2005 TVP TVP Polsat17.48 TVN14.39 TVN71.31 TV42.17 Polsat20.31 TVPolonia0.98 Polonia10.06 Canal+0.19 Tele50.38 TVP Regional*4.63

Composition of programs: TVP1TVP2PolsatTVN7TVNTV4Puls Comercials and tv-shop11.30 %9.30 %17.30 %27.40 %17.90 %17.20 %22.30 % THEATRE- FILM40.90 %45.80 %44.70 %52.70 %25.80 %37.80 %40.40 % AMUSEMANT (talk shows etc.) 6.90 %13.00 %11.20 %15.50 %31.70 %12.80 %0.30 % MUSIC PROGRAMS0.80 %3.70 %9.40 %x0.50 %10.30 %1.50 % SPORT7.90 %1.30 %4.30 %x3.60 %4.90 %x PROGRAMS ABOUT POLICY - ECONOMY - SOCIAL 4.50 %1.50 %1.40 %x7.80 %1.70 %16.30 % NEWS15.00 %10.80 %5.90 %x2.70 %3.20 %1.50 % CULTURE and ART2.40 %8.60 %0.50 %0.20 %0.80 %4.90 %6.70 % PROGRAMS ABOUT SCIENCE 5.50 %2.70 %1.40 %0.50 %4.80 %1.90 %3.70 % RELIGIOUS PROGRAMS 1.80 %0.40 %0.20 %xxx4.30 % OTHER2.90 %2.80 %3.70 % 4.50 %5.20 %2.90 % TOTAL EMISSION TIME 140:19:54136:23:57162:34:38150:21:36167:59:57158:27:22133:40:57

TOP 10 of the most popular programs TYTUŁSTACJAAMRx1000AMR% 1M JAK MIŁOŚĆ /s.o/TVP % 2NA DOBRE I NA ZŁE /s.o/TVP % 3KULISY SERIALU M JAK MIŁOŚĆTVP % 4PROGNOZA POGODYTVP % 5SPORTTVP % 6WIADOMOŚCI /news/TVP % 7TELEEXPRESS /news/TVP % 8EUROPA DA SIĘ LUBIĆ /TALK SHOW/TVP % 9ZŁOTOPOLSCY /s.o/TVP % 10PLEBANIA /s.o/TVP %

THE END Thank you