Media structure in Poland Newspapers Newspapers Internet Internet TV TV By Jan Kuzmicki, 2005.

Prezentacja na temat: "Media structure in Poland Newspapers Newspapers Internet Internet TV TV By Jan Kuzmicki, 2005."— Zapis prezentacji:

1 Media structure in Poland Newspapers Newspapers Internet Internet TV TV By Jan Kuzmicki, 2005

2 Newspapers:

3 Daily newspapers

4 Rank of daily newspapers title % Dzienniki Fakt23.66 Gazeta Wyborcza18.88 Super Express11.16 Dziennik Sportowy (Przegl.Sport & Tempo)4.23 Rzeczpospolita3.82 Metropol (dziennik bezpłatny)2.71 Metro (dziennik bezpłatny)2.01 Gazeta Prawna1.94 Giełda Samochodowa1.87 Sport1.71 Trybuna0.76 Puls Biznesu0.29 Parkiet Gazeta Giełdy0.21

5 exempligratiae.g.:

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10 Weekly newspapers

11 Rank of weekly newspapers: title% Tele Tydzień22.01 Pani Domu19.14 Przyjaciółka17.02 NAJ15.87 Chwila dla Ciebie15.51 Życie na Gorąco15.22 Tina13.60 Newsweek8.08 Wprost7.85 Gala6.47 Polityka6.14 Angora6.08 Auto Świat5.61 Twoje Imperium5.08 Tele-Świat4.60 To i Owo4.00 Takie jest Życie3.89 Nie3.34

12 exempligratia e.g.:

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16 Internet

17 For what……? For what are you using internet?? 2002 Watching websides 90% Sending and receiving e-mails 60% chatting 46% Playing games online 27% Shopping 8% Phoning (Skype etc.) 8% Others 5%

18 Most popular websides: name Users(thousands ) Average time of using (min.) 1Onet.pl7 052303 2google.pl6 397130 3Wirtualna Polska6 023215 4INTERIA.PL4 774158 5Microsoft4 55815 6Allegro.pl3 992154 7o2.pl3 378111 8Gazeta.pl2 91980 9Idea2 79965 10gadu-gadu.pl2 2194 11auto.search.msn.com2 1135 12msn.com1 94216 13Plus GSM1 94838 14PTC Era1 80143 15PKP1 45920 16neostrada.pl1 397101 17wapster.pl1 34823 18Gery.pl1 2809 19idg.pl1 2595 20eBay1 15425

19 Users in the countryside name Users (thousands) Average time of using (min) 1Onet.pl1 717243 2google.pl1 535119 3Wirtualna Polska1 421188 4INTERIA.PL1 201150 5Microsoft1 10812 6Allegro.pl920144 7Idea80148 8o2.pl744102 9Gazeta.pl62134 1010 msn.com5358

20 TV

21 Monthly audience in %: CHANEL 10 / 2005 TVP125.21 TVP222.09 Polsat17.48 TVN14.39 TVN71.31 TV42.17 Polsat20.31 TVPolonia0.98 Polonia10.06 Canal+0.19 Tele50.38 TVP Regional*4.63

22 Composition of programs: TVP1TVP2PolsatTVN7TVNTV4Puls Comercials and tv-shop11.30 %9.30 %17.30 %27.40 %17.90 %17.20 %22.30 % THEATRE- FILM40.90 %45.80 %44.70 %52.70 %25.80 %37.80 %40.40 % AMUSEMANT (talk shows etc.) 6.90 %13.00 %11.20 %15.50 %31.70 %12.80 %0.30 % MUSIC PROGRAMS0.80 %3.70 %9.40 %x0.50 %10.30 %1.50 % SPORT7.90 %1.30 %4.30 %x3.60 %4.90 %x PROGRAMS ABOUT POLICY - ECONOMY - SOCIAL 4.50 %1.50 %1.40 %x7.80 %1.70 %16.30 % NEWS15.00 %10.80 %5.90 %x2.70 %3.20 %1.50 % CULTURE and ART2.40 %8.60 %0.50 %0.20 %0.80 %4.90 %6.70 % PROGRAMS ABOUT SCIENCE 5.50 %2.70 %1.40 %0.50 %4.80 %1.90 %3.70 % RELIGIOUS PROGRAMS 1.80 %0.40 %0.20 %xxx4.30 % OTHER2.90 %2.80 %3.70 % 4.50 %5.20 %2.90 % TOTAL EMISSION TIME 140:19:54136:23:57162:34:38150:21:36167:59:57158:27:22133:40:57

23 TOP 10 of the most popular programs TYTUŁSTACJAAMRx1000AMR% 1M JAK MIŁOŚĆ /s.o/TVP211 77532.88 % 2NA DOBRE I NA ZŁE /s.o/TVP28 46623.64 % 3KULISY SERIALU M JAK MIŁOŚĆTVP26 78318.94 % 4PROGNOZA POGODYTVP16 59018.40 % 5SPORTTVP16 45518.03 % 6WIADOMOŚCI /news/TVP16 26417.49 % 7TELEEXPRESS /news/TVP16 10217.04 % 8EUROPA DA SIĘ LUBIĆ /TALK SHOW/TVP26 07216.96 % 9ZŁOTOPOLSCY /s.o/TVP25 93616.58 % 10PLEBANIA /s.o/TVP15 86716.38 %

24 THE END Thank you