airLED 1 st PEER REVIEW WORKSHOP Budapest, 3 rd -5 th June 2013 INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 How to attract investors to airport regions Wojciech Jarczewski Maciej Huculak

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 1. Importance of cities and regions in the pro-investment activities 2. Strategic planning of pro-investment activity 3. Pro-investment offers as a part of the development strategy 4. Specjal Economic Zones 5. Pro-investment promotion 6. Negotiations and services for investors 7. Embeddedness and after care policy. Pro-investment success factors

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 1.Importance of cities and regions in the pro-investment activities Airport regions - pro-investment growth machine (investors in metropolitan areas) Imortance of pro-investment vision (local and regional authority) Pro-investment success factors

Pro-investment knowledge (know-how), money, technology Available on the market Pro-investment vision (real desire to attract investors) There must be a desire (in the hearts and heads) of local and regional authorities

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 2. Strategic planning of pro-investment activity -analysis, -objectives, -instruments, -activity, -monitoring and evaluation Pro-investment success factors

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 3. Pro-investment offers as a part of the development strategy -master plan, -real estate, -features of offers, -pricing, -tax incentives Pro-investment success factors

Property Master plan Ownership Infrastructure Transport accessibility Price Tax incentives

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 4. Specjal Economic Zones Is it necessary in airport regions? Where available, it is necessary! Pro-investment success factors

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 5. Pro-investment promotion - promotion as part of the place marketing, -promotion strategies, -indirect promotion, -direct promotion, -image of cities and regions, -the effectiveness of promotional activities Pro-investment success factors

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 6. Negotiations and services for investors -negotiation, -professional service, -cultural differences Pro-investment success factors

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 6. Embeddedness and after care policy - after care post-investment policy, - embeddedness, - support from local and regional authorities Pro-investment success factors

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 7. Embeddedness and after care policy - after care post-investment policy, - embeddedness, - support from local and regional authorities Pro-investment success factors

INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 Pilot implementation: Success of pro-investment policies Niepołomice (Krakow Metropolitan Zone)

Pilot implementation I. Success of pro-investment policies Niepołomice Institute of Urban Development Kraków, ul. Cieszyńska 2

Niepołomice Small town (20 thousand inhabitants) in the Krakow Metropolitan Area

Niepołomice 1990 The bankruptcy of all five major companies Loss of jobs in companies in Krakow (especially in the steel mill) Unemployment is around 30 Niepołomice new companies (including Coca Cola, MAN and Royal Canin) 470 million USD investment 4.6 thousand new jobs 3% unemployment

Population dynamics in chosen Małopolska municipalities Niepołomice Wieliczk. Skała Krzeszowice Słomniki Proszowice Dobczyce Myślenice Sułkowice SkawinaBochnia Św. Górne Kraków Niepołomice population change area population in ths.dynamics % city7,99,721,8 commune20,923,914,4 Source: authors' own compilation based on GUS data

FDI in Małopolska Region FDI in Malopolska City of Niepołomice – The highest concetration of FDI per capita In Małopolska Source: Inwestycje zagraniczne … (2009)

Niepołomice Industrial Zone Labor Market N = 2033 employees 45% of total NIZ employment Labor market in the Commune of Niepołomice areaarrivalsdepartures GUS (2006) authors' (2009) GUS (2006) Kraków65,540,535,1 Wieliczka County (poviat)25,535,853,7 Incl. Commune of Niepołomice16,225,227,0 other9,023,711,2 Source: authors' own compilation based on GUS data and own survey

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land Buying a brownfield

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land Buying a brownfield Local Spatial Development Plan

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land Buying a brownfield Local Spatial Development Plan Repair of the great royal castle

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land Buying a brownfield Local Spatial Development Plan Repair of the great royal castle Technical infrastructure

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land Buying a brownfield Local Spatial Development Plan Repair of the great royal castle Technical infrastructure The city as an investor

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land Buying a brownfield Local Spatial Development Plan Repair of the great royal castle Technical infrastructure The city as an investor Cooperation with multiple partners

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land Buying a brownfield Local Spatial Development Plan Repair of the great royal castle Technical infrastructure The city as an investor Cooperation with multiple partners The high position of mayor

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land Buying a brownfield Local Spatial Development Plan Repair of the great royal castle Technical infrastructure The city as an investor Cooperation with multiple partners The high position of mayor Coca-Cola and MAN

INSTYTUT ROZWOJU MIAST Budowa systemu proinwestycyjnego w gminie: Niepołomice success factors important v ery important key Ownership of land Buying a brownfield Local Spatial Development Plan Repair of the great royal castle Technical infrastructure The city as an investor Cooperation with multiple partners The high position of mayor Coca-Cola and MAN Pro-investment promotion

MANAGEMENT (rowing - XX century) (control - XXI century) Preparing investment offers Offers on parcels and the communal facilities mainly brownfield Offers on the parcels partners: private and public owners, the regional government Mainly greenfield Promotion of investment offers Direct Promotion: networking with investors looking for location, distribution of investment offers Indirect Promotion: PAIiIZ, Regional Investor Service Centre, Kraków Technology Park SEZ, public support - government grants Exemptions of the tax under the SEZ Sale of land to investors below cost to purchase (the regional government support through MPP) Direct economic activity Słuchaj Zapis fonetyczny Taking over failing companies by the municipality Direct involvement in restructuring processes Withdrawal from economic activity to a minimum (keep holding the auxiliary)

airLED 1 st PEER REVIEW WORKSHOP Budapest, 3 rd -5 th June 2013 INSTITUTE OF URBAN DEVELOPMENT KRAKÓW, UL. CIESZYŃSKA 2 How to attract investors to airport regions Wojciech Jarczewski Maciej Huculak